Learn How to Build an EVP That Actually Works

Most EVPs sound good but fail to deliver results. I teach a practical, step-by-step framework to build an EVP that aligns with your strategy and delivers measurable results.

What you'll learn

Apply user-centred design, to develop a deep understanding of the competitive landscape, your offering, and what candidates want.
Align your EVP with your your brand, values and purpose to deliver a consistent employee experience.
Map and redesign the candidate journey for a compelling experience across the recruitment process.
Develop a performance framework to track impact and link EVP outcomes to business goals.
Embed diversity into each step of your recruitment process, ensuring an inclusive experience for all candidates.

I'm launching a newsletter

Sign up now and I'll send you my guide: EVP - From HR Initiative to Strategic Asset. A practical framework for turning your EVP into a tool that delivers results.You'll learn how to:

Build a performance framework that links your EVP to business goals.
Use the EVP Value Chain to embed your EVP into processes that drive results.
Tailor your EVP to key workforce segments to attract and retain the right talent.

Your results?

Increase applications by up to 260%
Improve the quality of candidates - even in hard to fill roles
Reduce cost-per-application by up to 50%
Enhance diversity across your recruitment process

Want Hands-On Support?

I work with small to medium businesses, not-for-profit, and the public sector to:

Build EVPs aligned to your business goals
Target critical workforce segments
Attract and retain the right people
Embed EVPs into your people processes
Prove impact with metrics that matter

Reach out to find out how I can support your EVP work.