Tom Middleton

I teach HR strategists to develop an Employee Value Proposition that works.

Using my proven step-by-step framework, you will:

  • Apply user-centred design, to develop a deep understanding of the competitive landscape, your offering, and what candidates want.

  • Align your EVP with your organisation's brand, values and purpose to deliver a consistent employee experience.

  • Map and redesign the candidate journey for a compelling experience across the recruitment process.

  • Develop a performance framework that tracks measurable improvements across your recruitment funnel.

  • Embed diversity into each step of your recruitment process, ensuring an inclusive experience for all candidates.

Your results:➜ increase applications by up to 260%
➜ improve the quality of candidates, even in hard to fill roles
➜ reduce your cost-per-application by up to 50%
➜ enhance diversity representation across your recruitment process

Two ways I can help you.1: I'm launching a newsletter
Become an expert in attracting the best talent with my newsletter. Every two weeks, you will receive actionable advice on developing your EVP and attracting the best talent. You can unsubscribe at any time.Sign up to get the first issue.

2: Employee Value Proposition AcademyDevelop a compelling answer to the question "why should I work here?"In this program, I work closely with a small team from your organisation, teaching them my proven EVP framework. Together, we'll go through the process of developing and implementing an Employee Value Proposition that delivers measurable results for your organisation.Together, we will:
➜ Get to know your workforce: Through user-centred design, we develop a deep understanding of your workforce and what motivates them.
➜ Craft a compelling value offer: Use data, workforce insights, and competitor analysis to build a unique EVP that attracts a committed and capable workforce.
➜ Achieve organisational alignment: Ensure your EVP reflects your organisation's brand, values and purpose.
➜ Drive business outcomes: Partner with business leaders to develop an EVP strategy that targets critical and hard-to-fill roles.
➜ Deliver measurable results: Integrate your EVP into people management processes to drive improvements in recruitment, retention and employee engagement.Ready to create a high-impact Employee Value Proposition? Enter your name and email below, and let me know if you'd prefer a call or email to discuss details.